Fakhruddin General Trading is a wholesale trading company in UAE. We manufacture and distribute a wide variety of general trading items in the wholesale market of Dubai. We have developed reputation as region’s specialist in wholesale import and export of business and consumer products to clients across Africa, Asia, Europe, and Middle-East. Fakhruddin General Trading is the leading provider of trading products working in partnership with leading brands including Breet, blue hat, bond feah fragrance division, blue image, blue feeling, cool man, dagger dulhan excel power, feah, feah smart, feah active feah smart, feah al – arab, feah arabia, feah cobra, havex, la bamba, lady diana, napolean, real passion, super black, baby diana, durasonic, kawashi, lasertec, omuda, timmy household division, zubedah, solo, and more. We as a trading company distribute products to wholesalers from Dubai at same time execute distribution as wholesalers in Dubai.

Our portfolio boasts over 25,000 product lines ranging across beauty, personal care, toys, household, hardware, luggage, and general trading items. Fakhruddin Trading has loyal employee base of over 250 staff members handling various aspects of wholesale trading and distribution based off from Dubai, UAE. We presently hold warehousing capacity of over 250,000 sq. ft. and retail footprint of over 100000 sq. ft.

Fakhruddin General Trading has acquired loyal customers in form of wholesalers and retailers as well as consumers all across UAE. We have strong brand partners across the globe owing to our excellent service and trading experience. The diverse portfolio of products that we have accumulated under one roof keeps growing in number and so does our capacity to satisfy the wholesale, retail and consumer needs of the trading market.

Our History

1963: Fakhruddin Ebrahimji arrived in Dubai from India with a vision, a belief and a commitment and faith in the Almighty. He began his journey with a small general trading shop in Murshid Bazaar, which has now blossomed into a multimillion dollar organization – Fakhruddin Holdings.


At ‘Fakhruddin General Trading’ we aim to source the very best product lines at the lowest price and hold the region’s largest portfolio of diverse products under one roof. We always offer our customers’ competitive pricing and quality merchandise whilst building strong and lasting relationships with them.


To become the region’s leading importer and exporter of business and consumer products


To provide innovative and diverse range of quality products at the best price.To ensure that the customer experience is memorable and exceeds expectations.


To believe and demonstrate a moral code of soundness that is aligned to good business ethics.


Committed to improving the quality of life for our employees, their families and the local community.


To provide innovative and diverse range of quality products at the best price.To ensure that the customer experience is memorable and exceeds expectations.


Employees are our biggest assets and brand ambassadors. To provide an environment that promotes talent nurturing and intellectual thinking, creating a positive culture that contributes to the success of the employee and the organization.


Investing time to develop strategic relationships with customers that facilitates the delivery of services beyond customer expectations.

Brand Power

  1. Fakhruddin General Trading is associated with some of the biggest brands in the region
  2. We are trusted link connecting brands to wholesale and retail market in UAE.
  3. We are the trade strategy experts of the wholesale market in the region.
  4. We have a diverse portfolio of brands for a variety of consumer needs.
  5. We also boast a wide range of our brands, popular across UAE, Africa, Asia, & Middle East.

Distribution Network

  1. Fakhruddin General Trading has one of the largest wholesale distribution networks in the region.
  2. We provide our clients with unparalleled reach at unparalleled rates in UAE wholesale market.
  3. We continue to add new products to our portfolio & spread their word across UAE.


  1. Fakhruddin General Trading has a 54 year legacy of dominance over the trading market of UAE & now an international trade network as well.
  2. We counsel our partners with optimum strategy for penetration in the wholesale market of UAE.
  3. Fakhruddin General trading is a trusted name among the wholesalers and distributors of UAE.
  4. Our clients also benefits from our credibility in the wholesale and retail market of the region.

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